Monday, August 12, 2019

Sweet News! Azúcar!

Mexican tiles on the dance floor.
Over the years, my family has been watching the careful expansion of Maynard's Mexican restaurant, El Huipil (pronounced "we-peel"). We always respected how owners, Alma and Alonzo, took smart, cautious steps, feeling the market out to make sure their next moves were the right moves.

Some months ago I had heard that they were thinking about taking the empty restaurant space on Main Street that's adjacent to El Huipil. I thought to myself, These two are thoughtful business people. What are they bringing to Maynard? And then I waited in anticipation.

In the time that I've lived in Maynard the site has been a successful, long-lived bakery and at least four different restaurants. The last business that had been there was The Brook Kitchen and Tap. I remember wanting all of the restaurants to succeed, but there was always something odd or awkward about the space and it was always too loud. Competing TVs and music at The Halfway Cafe and The Brook made it difficult to hold a conversation without yelling. There was nothing particularly memorable about the food.

A couple of months ago I ran into Tim Hess (our local architect at Studio InSitu) and he confirmed rumors for me: a menu that would be offering tapas (spanish-style small plates), a cocktail bar, a live music space, and even a small space for dancing. He told me that his company designed the restaurant, from concept, to interior design, lighting design, fabric choices, paint colors, and on and on. I knew that if he was on it, it was going to have style.

Pretty wallpaper in the Rum Room.
On Friday I ran into Tim at Serendipity Cafe and he offered to give me a sneak peek at Azúcar (sugar). I leaped at the chance. You guys, it's really great! They have taken this awkward, loud space and created lovely intimate spaces, and so, so stylish! This is a very grown up kind of restaurant, so though I'm sure kids would be welcome, if you have any, start lining up the babysitters—this is a special treat for adults!

At El Huipil, the sense is that you're always in a fiesta. The bright colors and decorations make it feel as though a party could start at any time. Azúcar is different—there's a romantic moodiness to the lighting and the seating arrangements. I can't quite put my finger on why, but I get the sense of a bygone era.

It seems that a lot of attention went into making this place feel special, so let me try to describe some of the spaces. I don't actually know what each area is called, so I'll just name them as best I can.

The stage and dance floor: Small and velvet curtained, it has the magical feel of a person-scaled puppet theater. The plan is to have live music three nights a week. On those nights the lovely tiled area in front of the stage will be cleared of tables and chairs to open the dance floor. There is a leather-upholstered "Hollywood banquette" (a wide, curved table with surrounding seating) that provides an excellent view of the stage.

The window lounge: This area probably seats about 12 (I'm guessing from memory). It has large, high-backed, plush, velour-upholstered banquettes and small tables. The ability to close drapes to this space means you can soften noise or close it off for a more-private party.

The bar: It's long and has big, heavy mirrors. When the bottles show up, it's going to sparkle. At the far end is a large piece of artwork made up of aluminum and recycled bottle caps-—very cool!

An ornate mirror in the Dining Room.
The main dining room: This is an internal space that is a little shielded from the stage area by a wall. Cutouts let some light and music through from the front. Above the tables, decorating the back wall, are an array of musical instruments.

The rum room: This is the most intimate of the spaces, and probably my favorite. It has a smaller bar of its own, and I think they'll be serving specialty rums here. The walls are covered with a wallpaper of large-print tropical plants. There are some cigar boxes on display on one wall, but don't worry, nobody will be smoking in here.

There is no justice in my descriptions or any photos I took. You'll just have to pay attention for an opening date and head down to Azúcar and see for yourself.

Update: Since my post on August 12, 2019, Alma and Alonzo decided that they wanted to make the restaurant an age-restricted restaurant to people over sixteen. Maybe this will change in the future, or maybe it won't. It does feel very grown up and romantic in there, which I think many adults enjoy, and I know from the many conversations I've had that a lot of people are pleased to have a kid-free (of theirs or other's kids) night out with a spouse. 






7 comments:

  1. Any word on when they will open? Loved the post BTW

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    1. Sorry I'm just seeing this. I never got notification of any comments. By now you know that they're open. I hope you had a chance to go.

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  2. Thank you for posting this very detailed and exciting "exposé" of Azúcar!;-) As frequent flyers at El Huipil and staunch supporters of the amazing job (and food!) that Alma and Alonzo and all of Team El Huipil have done, I am excited for them and their next venture and for all of us who will have the privilege of yet another awesome restaurant and more cultural and culinary diversity within our community. ¡Gracias Alama y Alonzo! ¡Hasta pronto!

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    1. Did you guys get to go? The food is so delicious. I loooove their espresso.

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  3. You write like the personality and goddess you are. This is awesome news. SO EXCITED!!!!

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  4. Thanks, Denise. This is fun to read after having gone three times!

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